see6 for Sports and Entertainment
Turn hype into high performance.
see6 for Sports & Entertainment
AI has the power to elevate every moment, from fan engagement to game-day ops to performance analytics. But if your teams don’t trust it or use it, it’s just another missed opportunity.
see6 activates AI across your organization—on the field, in the venue, and behind the scenes. With game-based experiences like AI Racer, we help cross-functional teams surface real use cases, align fast, and identify the human barriers that slow adoption.
Leading franchises, venues, and media brands use see6 to move from AI ambition to action—creating impact where it matters most: in real time.
AI That Performs Under Pressure
In just 6 hours, AI Racer helps your commercial, ops, and performance teams identify high-impact AI use cases across fan engagement, ticketing, content, and player analytics - while surfacing the human factors that make or break adoption.
Why AI Activation Matters in Sports & Entertainment
The opportunity
AI can change the game - if people trust it enough to use it.
From real-time analytics and personalized fan experiences to smart stadium operations and injury prediction, the AI playbook is massive. But in most organizations, adoption lags behind ambition.
Why? Because tech alone doesn’t change behavior.
see6 gets your teams out of theory and into action - fast.
Simulation
Pressure-Tested. Results-Focused. Made for Game Day.
AI Racer is a simulation that immerses your cross-functional teams—marketing, digital, ops, ticketing, content, performance—into a high-pressure scenario where they must react to disruptions, shifting fan demand, and competitive challenges in real time.
- Discover 20–30 AI use cases in a single session
- Prioritize by fan impact, revenue potential, and readiness
- Align decision-makers from the field to the front office
Insight
The Adoption Blueprint – Winning the Human Game
Innovation fails without adoption and that comes down to people. AI Racer reveals how your teams actually respond under pressure, generating an Adoption Blueprint that highlights where AI will take hold or fall flat. It tracks key human signals like trust in AI, decision-making under stress, digital friction, cross-team collaboration, and readiness for change, giving you real behavioral insight, not just assumptions.
Built for the Field. Proven in the Arena.
Our roots are in military-grade simulations - where speed, clarity, and team alignment aren’t optional. We bring that same energy to sports and entertainment.
We're not a platform.
We're not a consultancy.
We're your AI Activation Layer—focused on execution, adoption, and measurable impact.