Selling is no longer a one-way street. Today, salespeople need to focus on building relationships, gathering insights, and leveraging them to create compelling stories that will resonate with the target audience. A story is far more interesting to your audience than a 50-slide deck with standalone insights about the product. Incorporating insights into your sales story isn’t always easy, but it can be done. Read on to learn how to integrate insights into your sales story so you can make your pitch stand out from the crowd. 

Gathering Insights 

The first step in creating an effective sales story is to gather as much insight about your audience and their needs as possible. This includes researching the company, understanding the current industry trends, and identifying any potential pain points they may have. All of this should be done in advance of meeting with the prospect so that you can use this information to tailor your pitch accordingly. 

Developing a Narrative 

Once you’ve gathered the necessary information about your prospect, it’s time to start creating a narrative for your sales story. You understand the right tone and approach to ensure your story resonates with your audience.  The best way to do this is by taking all of the insights you’ve collected and crafting them into a cohesive narrative that speaks directly to your prospect’s needs. This narrative should include real-world examples of how other people or businesses have succeeded using similar solutions and explain why yours is particularly well-suited for their unique situation.  

Delivering Your Story 

Once you’ve crafted a compelling narrative for your sales story, it’s time to deliver it in such a way that resonates with your audience. Make sure that you practice before delivering it so that you come across as confident and knowledgeable about what you’re offering. Additionally, try to make eye contact whenever possible and use body language cues such as nodding or leaning forward when appropriate. Doing these things will help show that you are engaged with what they are saying and are genuinely interested in helping them solve their problems. 

Incorporating insights into a sales story isn't easy, but it can be incredibly powerful if done correctly. Start by gathering as much information about your prospects as possible so that you can develop a tailored narrative that speaks directly to their needs and interests. From there, practice delivering it in such a manner that shows confidence and knowledge while engaging with the prospect through body language cues like nodding or leaning forward when appropriate. Doing all these things will help ensure an effective sales story that resonates with prospects every single time!

see6 is an AI enabled platform that helps sales teams transform their insights into compelling stories to grow sales.