As a business leader, how do you ensure your story resonates with customers and prospects? The answer is simple: fuse together insights, knowledge and experience to capture attention and create an emotional connection. But while it sounds easy in theory, implementing this strategy can be tricky. With that in mind, let’s explore how stories can bring insights to life – enabling you to emotionally engage with the people you’re trying to reach.

Retail channels have never been more complex and competitive.

Recent research shows that, in 1965, the average tenure of companies on the American stock market index, Standard & Poor’s 500 (S&P 500), was 33 years. By 1990, it was 20 years. It’s forecast to shrink to 14 years by 2026, according to Harvard Business School Professor Clayton Christensen. And, about 50% of the S&P 500 are expected to be replaced over the next 10 years.

Air BnB and insight-driven story telling

Airbnb has leveraged the power of data and insight-driven storytelling to create a revolutionary business that is now valued at over $30 billion. This success comes from their commitment to listening closely to customer needs and using what they hear in combination with powerful growth strategies, enabling them to become world leaders!

Enabling sales teams to tell winning stories

With the ever-changing business landscape, it's paramount that companies stay ahead of their competitors by predicting customer needs and understanding client pains. To do this successfully, sales teams must tell powerful stories to paint a vivid picture of success - enabling them to cultivate winnings for all involved!

In an age of near-instant access to information, all organizations have the tools and technology at their fingertips to become data savvy. Companies like Kodak and Nokia demonstrate that this is key for success as understanding what’s happening in the market will often outshine execution every time. To be successful, unlock your potential by equipping sales teams with insights which can help you tell a story people won't forget!

see6 is an AI enabled platform that helps sales teams transform their insights into compelling stories to grow sales