Crafting a story that resonates with your audience is an art form. It’s a balance between understanding your audience and creating something that is engaging and entertaining. But, how do you know what customers want? That’s where customer intelligence comes in. By leveraging customer intelligence, you can design stories that will be successful with your target audience and lead to action.

Data Collection 

The first step in leveraging customer intelligence for storytelling is data collection, starting with your customer’s priorities. This means observing and understanding how your customer behaves and gathering the necessary data to make informed decisions about your story designs. This could include anything from understanding your customer’s level of engagement with your company and the category, to identifying where decisions are made within their company.  By understanding your customer’s behavior (customer intelligence) you can identify the best way to tell your story.  By gathering customer intelligence and analyzing it, you can identify what type of story template is most likely to resonate with your customer and ensure that they will be engaged with your content. 

Storytelling Perspective 

The next step is to take all of the insights that you have available to you and use them  to develop a unique perspective on storytelling. To create an effective story, you need to look at the data from different angles and draw connections between various points of view.  How can you make the story more impactful to your customer?  For example, if you are trying to craft a story about a new product, consider what emotions people may feel when using certain products or services, as well as how those products or services have changed their lives in some way. By considering these perspectives and drawing connections between them, you can create an engaging narrative that speaks directly to your target audience. 

Story Structure 

Finally, once you have developed a unique perspective on storytelling based on customer intelligence, it’s time to choose the right story template.  Think about how each element of your story fits together—what information should come first? What should follow? What characters should be introduced first? What emotional journey should they go through? All of these questions help create a cohesive narrative structure that ensures maximum engagement from readers or viewers alike.  At see6, we have designed story templates for a multitude of situations, making it easy to craft a tailored story for each customer.    

Leveraging customer intelligence is an essential part of any successful storytelling strategy because it allows designers to craft stories that will resonate with their intended audience more effectively than ever before and lead to action.  By collecting relevant data, developing unique perspectives based on that data, and structuring an engaging narrative around them, designers can ensure their stories are as impactful as possible for their intended audiences. So don’t forget—customer intelligence isn’t just valuable for marketing purposes; it has its place in storytelling too!

see6 is an AI enabled platform that helps sales teams transform their insights into compelling stories to grow sales.