In June 2025, a unique blend of innovation, collaboration, and strategic vision came to life at the Larry J. Del Papa Ranch in Texas. What began as a two-day gathering of executives from Del Papa Distributing, Anheuser-Busch, OmniData, and see6 quickly became a blueprint for turning AI ambition into action. The catalyst was AI Racer, a serious game platform from see6 that proved how experiential learning can drive real enterprise transformation.
For Microsoft account leaders, this is a compelling example of what is possible when the right technology, partnership, and strategy converge. Powered by Microsoft partner OmniData and designed around hands-on, cross-functional engagement, the event delivered what many AI initiatives struggle to achieve: alignment, acceleration, and actionable outputs.
The Mission: Move from AI Talk to AI Traction
Despite widespread interest in AI, many enterprises remain stuck in a loop of exploration without execution. To break through, see6 deployed AI Racer, a game-driven simulation platform built to overcome the top barriers to adoption: lack of clarity, fragmented alignment, and slow execution.
This was not a typical workshop. AI Racer embedded players directly into decision-based scenarios that simulate enterprise AI workflows. By combining game mechanics with strategic facilitation, the experience sparked meaningful conversations, encouraged cross-functional collaboration, and surfaced high-impact opportunities.
Why the Game Format Worked
Rather than relying on passive presentations or generic training materials, AI Racer turned AI strategy into a team sport. Over four structured chapters, participants explored how AI could solve real operational friction:
1. Seeing Opportunities – Teams identified inefficiencies within their workflows and uncovered AI use cases linked to existing challenges.
2. Augmented Intelligence – Players explored how AI could enhance human judgment and improve decision quality without replacing people.
3. Automated Execution – The simulation introduced AI agents into workflows, helping teams practice intelligent delegation and governance.
4. Value Realization – Teams mapped their use cases to measurable outcomes and defined what successful AI adoption would look like in practice.
This dynamic format delivered a breakthrough. Teams not only saw where AI could help but how to implement it effectively across their organization.
From Simulation to Strategy with OmniData
The success of AI Racer did not stop at insights. Thanks to expert facilitation from OmniData, a trusted Microsoft partner, the ideas generated during the simulation were quickly translated into a structured execution plan. Together, the group:
• Prioritized four AI use cases for immediate feasibility sprints
• Identified 12 additional use cases for the innovation backlog
• Built a cross-functional roadmap that aligned teams, timelines, and tools
This was not a theoretical exercise. OmniData successfully translated the knowledge gathered in the game to the actual business realities that the organizations were facing and how true transformational AI use cases were identified that will have a major impact on the business.
The Business Impact: Tangible Results, Scalable Model
The outcomes speak for themselves:
• Sixteen enterprise-ready AI use cases generated
• Four prioritized for rapid deployment
• One unified vision across organizations
• One repeatable model for scalable AI adoption
“This wasn’t just a team-building event. It was a transformation accelerator,” said one participant, capturing a sentiment shared throughout the group.
For Microsoft Account Leaders: A Model Worth Scaling
This case study is more than a success story. It is a playbook for scalable, repeatable AI activation across industries. With OmniData delivering Microsoft-aligned data expertise and see6 providing a high-impact experiential platform, organizations now have a proven method to move from curiosity to execution.
The partnership demonstrates the power of the Microsoft ecosystem when strategic facilitation, cloud-native tools, and customer-centric design come together. With feasibility sprints already in motion, the momentum from this event is driving measurable results across the enterprise.
AI Racer is not just a tool. It is a platform for transformation. For Microsoft leaders looking to accelerate AI outcomes, this is a model worth watching and repeating.