Our Founder - Graham Hogg

Graham’s journey began in the the Royal Marines, where he was a Commando Officer leading teams through high-stakes War Games and Simulations. His mission? To push the boundaries of new technology and capabilities, ensuring that his teams were prepared to adopt them swiftly and effectively. From the unforgiving landscapes of Afghanistan to the unpredictable challenges of the Southern Arabian Gulf and Sierra Leone, he led specialist teams who had to rapidly adjust to evolving technology, often with limited resources and under immense pressure.

It was during these operations that Graham realized the secret to transforming teams was not just in telling them what was changing, but in showing them. He understood that when people could simulate their world—when they could experience the pressures of the mission, the urgency of new capabilities, and the realities of operating with limited resources—they were able to adapt, learn, and ultimately thrive. Raising awareness was important, but it was this experiential learning that truly drove success.

This lesson would shape the rest of Graham’s career. After leaving the Royal Marines, he ventured into the world of technology, where he applied the same principles of experiential learning to the rapidly evolving world of Artificial Intelligence. Graham didn’t just build a company; he built a revolution. He founded the world’s first Serious AI Gaming company, a platform that blends cutting-edge AI with immersive gaming experiences. Here, Game Masters and Players across the globe interact with AI in ways that were once unimaginable. Whether you’re solving complex problems or simply exploring new worlds, this technology accelerates development, adoption, and application—particularly in industries where rapid change and innovation are critical.

Through this innovative work, Graham has redefined how we engage with AI, transforming it from a concept into something tangible, usable, and exciting. And the impact of his work isn’t limited to business. He’s an award-winning author, a dedicated father, and a passionate rugby fan—values of teamwork, discipline, and resilience that continue to shape his work and life.

Graham’s story is one of transformation and inspiration, where the lessons learned on the battlefield fuel the future of technology.